Lidl LGFA campaign
Campaign imagery created for Lidl and the LGFA with Folk Wunderman Thompson, combining photography with CGI by 1920. Radwolf handled the creative compositing, colour work and detailed final retouching.
Bringing photography and CGI together
The final images required the photographed subjects and CGI environments to feel like a single, coherent campaign. Radwolf refined the integration through detailed masking, lighting and colour matching, atmospheric effects and final campaign grading.