AI image production for advertising

Radwolf works with agencies, photographers and in-house creative teams to develop controlled AI imagery for advertising campaigns, product launches and branded content.

Rather than relying on a single prompt or unrefined output, Matt combines photographic experience, custom AI workflows and high-end retouching to create consistent, carefully art-directed images that can withstand detailed commercial use.

Transparent glass structure in a forest created with generative AI for Pilkington Glass by Radwolf

Pilkington Glass | AI image production and finishing

Controlled AI image workflows

Commercial AI imagery requires more control than a one-off generated image. Radwolf develops workflows around the brief, visual references, brand requirements and supplied product assets, refining direction and consistency through multiple stages.

Services can include concept development, art-directed generation, custom LoRA training, product and character consistency, AI backplate creation, photography integration, compositing, upscaling, colour work and detailed final retouching.

From generation to final delivery

Generated imagery is treated as source material rather than an automatic finished result. Composition, perspective, lighting, materials, product accuracy and small visual inconsistencies are reviewed and refined before delivery.

The final workflow can combine multiple generated elements with photography or CGI, followed by high-resolution compositing and retouching. Assets can then be prepared consistently across campaign formats, crops and delivery specifications.

Selected AI image production work

Discuss an AI image project

Get in touch to discuss controlled AI image production, custom workflows, photography integration or campaign-ready retouching for an upcoming brief.